Privacy Policy

Last updated: October 1, 2026

This Privacy Policy explains how See Italy Travel collects, uses and protects personal information when you visit seeitalytravel.com, contact us, subscribe to our newsletter, work with us as a travel advisor, or travel with us. We process personal data in accordance with the EU General Data Protection Regulation (GDPR), the Italian Data Protection Code and other applicable laws.

Who We Are

The data controller is Laura Massoni Travel Inc., doing business as See Italy Travel.

• Registered office: 312 W 2nd St #5218, Casper, WY 82601, United States
• Italian office: Via Enzo ed Elvira Sellerio 19, 90141 Palermo (PA), Italy. Italian tax code / VAT no. 07152560822
• Privacy contact: info@seeitalytravel.com

We have not appointed a Data Protection Officer, as it is not required for our activities. You can write to the address above for any question about this policy or your data.

Information We Collect

• Contact and inquiry details you give us through our forms, by email or by phone: name, email address, phone number, country, and the details of the trip you are planning.
• Travel and booking information needed to organize your trip, such as traveler names, dates, accommodation and activity preferences, and any information you choose to share with us, for example dietary requirements or accessibility needs. We use this information only to arrange your trip.
• Newsletter subscription data: your email address, name and the preferences you indicate when you subscribe.
• Travel advisor data: business contact details of the advisors and agencies we work with.
• Website usage data collected through cookies and similar technologies, as described in section 5.

How We Use Your Information and Legal Basis

• To answer your inquiries and prepare proposals: steps taken at your request before entering into a contract (Art. 6(1)(b) GDPR).
• To plan and deliver your trip: performance of a contract (Art. 6(1)(b) GDPR). Where you share health-related information such as allergies or accessibility needs, we process it only with your explicit consent (Art. 9(2)(a) GDPR) and only to organize your travel safely.
• To send our newsletter and marketing emails: your consent (Art. 6(1)(a) GDPR). For travel advisors we already work with, we may send relevant business updates on the basis of our legitimate interest (Art. 6(1)(f) GDPR). You can opt out at any time.
• To measure and improve our website and advertising: your consent, collected through our cookie banner (Art. 6(1)(a) GDPR).
• To comply with legal obligations, such as accounting and tax requirements (Art. 6(1)(c) GDPR).
• To keep our systems secure and protect our rights: our legitimate interest (Art. 6(1)(f) GDPR).

Our Emails and How We Measure Them

We send our newsletter and email communications through ActiveCampaign. We do not use tracking pixels to record whether you open our emails.

Links in our emails are tracked, which means we can see which links were clicked and when. We use this information only in our email platform, to understand which topics and journeys interest our readers and to improve our content. If you prefer that we do not record your clicks, write to info@seeitalytravel.com and we will stop doing so, while you keep receiving our emails.

Every email includes a link to unsubscribe from all marketing communications.

Cookies and Similar Technologies

Our website uses a cookie banner (CookieYes) to collect and record your choices. Only cookies that are strictly necessary for the website to work are set without your consent. Analytics and advertising tools are activated only if you accept them, and you can change your choice at any time from the cookie icon shown at the bottom of every page.

With your consent, we use:

• Google Tag Manager, to manage the tools below. We use Google Consent Mode, so Google tools respect the choices you make in the banner.
• Google Analytics 4, to understand how visitors use our website.
• Meta Pixel (Facebook and Instagram), to measure our advertising and show our content to people who have visited our website.
• Social media features from Facebook and LinkedIn, such as share and follow buttons.

Who We Share Your Information With

We do not sell your personal information. We share it only with:

• Our local partners in Italy (hotels, guides, drivers, restaurants and activity providers), only to the extent needed to deliver the services you booked.
• The travel advisor who booked your trip with us, if applicable.
• Service providers that process data on our behalf under data processing agreements: ActiveCampaign, provided through its reseller Active Powered Marketing SL (email communications); Salesforce (customer management); Typeform and Formstack (online forms); WP Engine (website hosting); CookieYes (consent management); Google and Meta (analytics and advertising, only with your consent).
• Public authorities, when required by law.

International Transfers

See Italy Travel operates between Italy and the United States, and some of our service providers are based outside the European Economic Area. When personal data is transferred outside the EEA, we rely on appropriate safeguards, such as the EU-U.S. Data Privacy Framework or the European Commission’s Standard Contractual Clauses.

How Long We Keep Your Information

• Inquiries that do not lead to a booking: up to 24 months from our last contact.
• Booking and accounting records: 10 years, as required by Italian tax and accounting law.
• Newsletter data: until you unsubscribe or withdraw your consent.
• Cookie data: for the period indicated in the cookie banner.

Your Data Protection Rights

You have the right to:

• access the personal data we hold about you and receive a copy of it;
• ask us to correct or complete inaccurate data;
• ask us to delete your data or restrict its use, under the conditions set by law;
• object to processing based on our legitimate interest, including any processing for direct marketing;
• receive your data in a portable format;
• withdraw your consent at any time, without affecting the lawfulness of processing carried out before the withdrawal.

To exercise your rights, write to info@seeitalytravel.com. We will reply within 30 days.

You also have the right to lodge a complaint with a supervisory authority. In Italy this is the Garante per la protezione dei dati personali (www.garanteprivacy.it). If you live in another EU country, you can contact your local authority.

Storage and Security of Data

We use appropriate technical and organizational measures to protect your information against loss, misuse and unauthorized access. Access to personal data is limited to the people who need it to serve you.

Children

Our website and newsletter are not directed at children under 16, and we do not knowingly collect their personal data online. Information about minors traveling with their families is provided by a parent or guardian and used only to organize the trip.

Changes to This Privacy Policy

We may update this policy when our services or the law change. The date at the top of the page shows the latest version. For significant changes, we will inform you by email or with a notice on our website.