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The Blog Roll Notes From Laura

Revealing Our 2019 Educational Trips to Italy!

Let’s face it — fancy brochures just don’t cut it for the most discerning travelers.  They want you to PERSONALLY vouch f0r the quality of their trip. They need reassurances that disappointment won’t follow departure. But, it’s hard to inspire confidence when all you can say is “I’ve heard great things about this tour company.”  Have… Read More »


A Mid-Summer Daydream…

At some point every summer I get to the point when I just give in, I just give my kids what they want, pasta for lunch and dinner, gelato for their afternoon snack and then candy after dinner. Sometimes it takes more energy than I have to do the right thing. Of course I will pay… Read More »


Pop the question…

No, I’m not talking about weddings, proposals or anything along those lines even if my subject line implies it. I am talking about posing a question before you “get in bed” with someone you should always ask “Do you go direct?” I know that may sound very intimate and even naughty, but don’t let your mind wander down that path. Let… Read More »


The Future of Travel is Here

In this age of internet bookings, you have to work extra hard to prove your worth to clients. It’s not enough to book flights any more. You’ve got to show travelers that you possess tools they just can’t access on their own. One amazing tool that more and more travel advisors rely on is the AXUS… Read More »


Florence

A Look Back at Looking Forward from a Year Ago

As a business owner you find yourself always looking forward, planning for the challenges that face you today as well as determining your path into the future. With this in mind I thought that it would be interesting to take a look back at what I was thinking this time last year by republishing my… Read More »


Summer is Coming For Us, Too

Reread the subject line but change the voice in your head to sound like the booming and foreboding narrator in a blockbuster movie trailer, “Summer is coming for you and summer is coming for us too!” Kind of ominous don’t you think? It makes sense though because summer can be adventurous, dramatic and action packed. Those of… Read More »


How to Make the Most of Shoulder Season

As high season kicks into high gear, you’re probably feeling a little swamped. With clients scattered across the world, it’s hard to zoom out and think about what comes next — the shoulder season. Fall is the perfect time to get your travelers excited about new destinations and novel experiences. Since you’re so busy these… Read More »


Doesn’t Everybody Love K-U-D-O-S?

Sometimes it’s the little things that affect you the most… A friend shared the following back-and-forth among some agents from earlier this week. Their kind and heartfelt words really touched me and the See Italy team. I am so honored by their thoughts that I struggled to find the right words to express my feelings. I guess… Read More »


Where to Find Genuine Gelato in Florence

I’ll let you in on a dirty secret: just because you’re in Italy doesn’t mean your food’s authentic or… any good. Unfortunately, some restaurants skimp on quality — snaring clueless customers with too-good-to-be-true tourist menus. And, sadly, it’s no different when it comes to gelato. Too many shops try to hawk factory-made, bright blue glop… Read More »


Springtime in Italy

Growing Each and Every Day

Well, it has been a lovely 6 months already from the beginning of the year. Sicily has been good to us even if currently my husband Michael is back in San Diego taking in some American food and participating in leadership conferences. Right now, he is waiting for us to join him and spend the… Read More »


Revealing Our 2019 Educational Trips to Italy!...Let's face it -- fancy brochures just don't cut it for the most discerning travelers.  They want you to PERSONALLY vouch f0r the quality of their trip. They need reassurances that disappointment won't follow departure. But, it's hard to inspire confidence when all you can say is "I've heard great things about this tour company."  Have you slumbered in their  hotels? Have you experienced their guides? Have you vetted their on-the-ground staff? If your answer's no, you're missing potential bookings.  First-hand expertise nurtures trust in clients.  And, trust is why clients turn to  travel advisors in the first place. It's the difference between reading a restaurant menu and hearing a foodie friend rave about a meal there. Which would inspire you more to act? Simply put, your clients deserve for you to know firsthand the places you sell. So, we're inviting you to discover the authentic Italy with us in 2019: Our Educational Trips will transform how you

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See Italy is a division of the Laura Massoni Travel Corporation.