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Archive for March, 2018

Reflection of the Casa de Balboa and House of Hospitality in Balboa Park in San Diego reflected in Lily Pond

Do You Really Value Yourself?

I’m coming to you from Little Italy, San Diego! This week, I’m in Southern California to participate in a multi-day business-to-business workshop. We’re mastering new technologies so we can share our authentic Italy with even more travel advisors like you. Now, this training isn’t cheap. See Italy invests in today’s tools so we can keep your travelers… Read More »


IT is finished

IT is finished…

The tour is finished…my first FAM trip as a Sicilian resident and local tour operator has just concluded. Am I tired? NO Am I pumped? YES In a one word description, it was… fantastic! Of course, I enjoyed escorting the group, but more than anything I LOVED sharing the SEE SICILY vision and passion with this great group. Everybody who… Read More »


beach in sicily

Sicily’s Secret Coastal Getaways

On chilly days like today, imagine yourself in Italy. It’s a bright summer day. You can smell the fresh sea breeze. Sun is glinting off of the sapphire-blue Mediterranean. A fisherman casts his net from a rowboat bobbing nearby. You’re sitting on a beach in Sicily. On a sunny day in Sicily, you might: *… Read More »


What we do in life echoes in eternity

What we do in life echoes in eternity

If you know me and have kept up with my newsletters then you know the reason why this week’s newsletter is coming out a day late is because I am fully engaged escorting a group of lucky travel consultants who are here in Sicily participating in our first Educational of 2018. Lucky? You ask. Well, in my… Read More »


What's the Future of Travel

What’s the Future of Travel?

As we look into our crystal ball, we forecast small group trips becoming a big trend in 2018. You might be thinking: “Wait, wait. Aren’t groups a bit passé?” Yes and no. Impersonal groups – where travelers feel smooshed together like sardines – are attracting fewer and fewer buyers. But, even as big bus trips… Read More »


Being able to follow a recipe doesn’t make you a chef!

This week I’m going to use the preparation of food to explain experiences we’ve had in the travel industry. Please let me know if I overcook the analogy to the point of spoiling my message. Travel is not about cooking, that much is clear. Heck, sometimes enjoying an excellent meal isn’t even about cooking at all, considering factors… Read More »


Sicily

4 Ways to Savor Sicily

Every spring and fall, we uncover authentic Italy with knowledge-hungry agents. Together, we will experience the Italy tourists rarely encounter — including boutique hotels, private guides, and wow-worthy activities like… olive picking. This week, we’re welcoming a new cohort of travel agents to Sicily! Some highlights from our agent trip include: * slumbering in an… Read More »


FOR THE LOVE OF SICILY

That’s right, this is it! Sicily elicits a love and hate relationship, one that makes you dream day in and day out of how wonderful it WILL be WHEN it all works out! One of those relationships that you hang on to because you see the POTENTIAL and you just KNOW that there is a big, beautiful rainbow just… Read More »


See Italy is a division of the Laura Massoni Travel Corporation.