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Archive for February, 2017

BESPOKE doesn’t mean web shopping

Ski week means the kids are off of school and we journey to the slopes. This year we’ve headed to the local mountains which are only 3 hours north of San Diego. It’s been so cold that you’d never know we’re in southern California and my mind keeps drifting back to my youth and the weekends… Read More »


Who Are You Going To Call?

The See Italy family and I love creating authentic experiences for your travelers. We invite them inside an Italy that tourists rarely see. Whenever sending travelers to Italy, we like to educate them first about the key differences between the U.S. and Italy. This is why we include our custom-designed travel tips with all travel documents. Not only do these documents excite… Read More »


Service Fees Equals Survival

Have you ever heard these two words…fees and service? Of course, no one likes to pay service fees, and when those words are combined in that order they often elicit a negative emotional response especially when listed on your bank statement…or pretty much anywhere else they occur in life. But when printed on your receipt by an ATM after… Read More »


The Spirit of ‘Arrivederci’

I am writing to you from St. Louis, Missouri. See Italy is here this week to meet with educational travel planners — bringing the authentic Italy to their knowledge-hungry travelers.  Every time I attend a travel show, I’m astounded by how everyone seems to know each other. You hear, over and over, “how good to see you again!” You see… Read More »


Say It Like You Mean It

One way to create our own success and cut through noise and clutter in the world is to understand who our clients are and identify what their needs are so we can clearly present our unique solutions to them. While flying to Charlotte, NC for the annual “Book More Travel” Workshop organized by Meredith Hill,… Read More »


Have A Ball In Venice!

Masked balls. Fried sweets. Colorful costumes. In the weeks before Fat Tuesday (martedì grasso), Venice revels in Carnevale. Dating back to the 1200s, Carnival marks the start of the Christian period of Lent – or, the 40 days that lead up to Easter. Since believers are expected to fast during Lent, avoiding meat and sweets, Carnival is a season for… Read More »


How About Authenticity?

It’s funny that so many travel professionals believe that clients will only buy what THEY want and not necessarily what WE are selling. Moreover, the consensus among agents is that we need to “try” to sell to everyone, thinking that if our target market is too small then our sales and profits will also be small. I… Read More »


From Standard to Stand-Out

Rome. Florence. Venice. When Americans think of Italy, the big three cities tend to be on their must-see list. They have to go to the Vatican. They need to see Ponte Vecchio. They must ride in a gondola. And, they’re not alone. Rome welcomes nearly 15 million tourists a year. Venice attracts 50,000 guests a day in the high season. And… Read More »


What’s Our Problem?

January, January 2017…hmmm… there is something about this January that seems to have people on edge… and while this is historically when people plan their vacations, some people are acting and planning as if this will be the last year of their lives. There is something in the air, that’s for sure… …the Euro has a… Read More »